P  R  E  N  T  I  C  E     H  A  L  L

FINANCE
====== AND ======
ACCOUNTING
INTERNET GUIDE

BRENDA MIZGORSKI, CPA

 

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 SECTION 5 - MARKETING YOUR SERVICES ON THE INTERNET

Chapter 17 - Registering Your Web Site (Pages 325-329)
   > Introduction
   > How Search Engines Rank Web Pages
   > Before You Register: Use Search Engine Design Tips
   > Follow the META Tag Rules
   > Registering Your Site with the Top Sites
   > Registration Follow-up

Chapter 18 - Understanding Your Market (Pages 330-336)
  > Introduction
  > The World Is Your Oyster
  > Group Dynamics and Demographics of the Internet
  > Who Uses the Internet?-Some General Facts
  > Internet Survey Resources
  > Other Demographic Resources
  > Creative Internet Marketing
  > Differentiating Your Web Site
  > Additional Marketing Resources

Chapter 19 - Drumming Up Publicity (Pages 337-346)
  > Introduction
  > Promoting a Web Site
  > Ongoing Public Relations
  > Publicity via E-mail
  > Publicity via Discussion Forum
  > Publicity via Content Submission
  > Publicity Resources

> Proceed to Section 6